While broadcast may be the more recognizable part of the Dos Equis campaign, digital was the bread and butter. Pumping out content year round was our specialty. Not only did we create and execute the social calendar (increasing Facebook fans from the low hundred thousands to over 3 million), we also launched their Instagram page and frequently produced activations, OLV, even creating a fake national holiday (Dos De Mayo), bringing life to the brand where people interacted with it most.
Below are a few selections of that work.
Dos de Mayo 2014 — Skywriting
In preparation for Dos de Mayo, we let our fans pick the best user-submitted line to be written across the LA sky.
The Legend Of You
People love to compare themselves to The Most Interesting Man In The World. With the Legend of You Facebook app, fans were finally able to create a shareable video about themselves.
The Case Study
The public already modifies the Most Interesting Man for their own uses. We decided to help them out and produce a series of GIFs.
Dos de Mayo 2013
In 2013, The Most Interesting Man in the World called on the public to change the date of Cinco de Mayo to the Dos de Mayo. Bars across the country participated in the celebration of Mexican culture (with plenty of Dos Equis on hand to help) on May second.
Dos Nog Holiday Recipe
Doo Wop Recollection