Gold Strike Casino is a special property in the MGM portfolio. They've replaced the faceless glitz and glamour of the Vegas Strip with a local flavor where Southern hospitality meets MGM knowhow. Regulars know casino employees by name, making them larger-than-life figures in the lives of residents. We wanted to give these characters the edge, make them look cool but still approachable, and communicate that the customer comes first at Gold Strike.
Additionally, I directed this spot.