We were tasked to tell current Fios customers the benefits of upgrading to Quantum, so we created three :30 ads directing them to upgrade their service.
And what better way to do this than with a tiny, detailed isometric world of Verizon metaphors.
These :30s directed the viewer to channel 500, where we created 11 individual :15 spots to play in a loop, each describing a different benefit of Quantum Fios through metaphor.
Friendly. Sophisticated. Human. These are the brand pillars of the new Verizon.
When we were tasked to create a fresh way to tell Fios customers about the Video On Demand features they already have that can be updated with new content quarterly, we went with a stop-motion papercraft feel and a simple, clear voiceover.