I arrived on the Verizon account as it was in the midst of a global rebrand. And what a rebrand. They went from being a cold mega-corporation to a friendly and approachable brand that talks to their consumers like people, and incorporating great design coupled with a much improved logo. It was an exciting time, and I'm glad to be part of it.
Verizon has a really really good deal on a bunch of cellphones. But that's not even the best part.
The best part is: we were briefed Tuesday afternoon, wrote and locked a script and director Tuesday night, shot on Sunday and shipped three days later. It was by far the quickest turnaround I've ever seen, and it was great in that crazy kind of way you never really want to do again.