MGM Gold Strike

Gold Strike Casino is a special property in the MGM portfolio. They've replaced the faceless glitz and glamour of the Vegas Strip with a local flavor where Southern hospitality meets MGM knowhow. Regulars know casino employees by name, making them larger-than-life figures in the lives of residents. We wanted to give these characters the edge, make them look cool but still approachable, and communicate that the customer comes first at Gold Strike.

I also had the privilege of directing this spot.

MGM Springfield

MGM is coming to Springfield, MA. But you can't use the same tactics with this small town nestled in the hills of Western Mass as you would with the announcement of a new casino in Las Vegas. So we took a more subtle approach, showing how MGM is going to disrupt the everyday Springfield life while preserving everything that makes Springfield great. 

Additionally, I directed this spot from found footage.