Despite a pandemic, fans are still cheering.
Without shooting any new footage, we created a custom song using sounds sampled from football footage and capturing audio from our cans and bottles to recreate the sound of football for Bears and Packers fans, using their iconic anthems “Bear Down” and “Go Pack Go,” reminding supporters that no matter where they may be watching, the sound of Miller is the sound of football.
The Molson Coors Distributor’s Conference
It’s the biggest event of the year for Molson Coor, where the people who actually sell the beer come together to celebrate wins, get inspired, and gear up for what’s next. As their internal agency, we had the privilege of creating many of the stage presentation visuals and hype films that set the tone for the conference.
Here are two of them.
