How do you bring bold performance to sun protection so it feels real? For Coppertone, glossy promises weren’t enough. We needed someone who lives it.

When Coppertone asked us to power up their Sport line, we teamed up with rugby star Ilona Maher. She’s unstoppable on the field, authentic off it, and perfectly embodies what “unbeatable performance” means.

For Coppertone’s Sport line, we partnered with rugby star Ilona Maher to show what “unbeatable performance” really looks like. The campaign highlights Coppertone Sport’s 4-in-1 formula that stands up to sun, sweat, heat, and water, featuring Ilona powering through training, games, and life without slowing down. The work ran across social and digital video, positioning Coppertone as the go-to sunscreen for athletes and anyone who refuses to sit on the sidelines.