How does a 100-year-old university
stand out in a sea of higher ed marketing?

When University of Miami approached us for their centennial campaign, they had one clear directive: tell our story without making it feel like a moving brochure. They wanted something that would resonate emotionally while honoring 100 years of institutional legacy.

For Miami’s centennial, we built a story that spoke to both students and parents. Instead of touting amenities or rankings, the spot focused on the emotional bridge between childhood and adulthood. A girl once afraid to jump into a pool grows into a student ready to dive into every opportunity at U Miami.

Parents see years of encouragement paying off. Students see themselves stepping into their own potential. The university becomes more than a place to study—it becomes the place where family preparation turns into future success.

The commercial premiered during the first U Miami football game of the season, turning the school’s milestone into a shared celebration for students, families, and fans alike.